What
Why
How
Who
With whom
Whom for
Selected news on innovative places on our blog
neoplaces.com
Version française
How
PLACES Services
1/ Spatial Brands Building
Creating the concept and the offer
Rebuild forgotten or aging brands
Optimize existing places
In France, Europe, Asia and Americas
2/ Operational Transformation
Follow the operational translation of the concept, in France or elsewhere in the world
Sparring partner in the introduction of foreign spatial brands in France or French brands outside France
Consulting / Follow-up / Coaching of marketing teams, techniques and Operations
Coaching on introductory strategies for products in spatial brands locations
Key parameters
Profitability building Ex. : margin markers
Operations organization Ex. : translation of a concept into Operations
HR Ex. : focus on specific HR impacts
Design and roll-out Ex. : designer briefing, ergonomy systems
Communication and traffic Ex. : communication strategy
Web and virtual presence Ex. : e-commerce role and on-line traffic
PLACES Proprietary tools
Spatial Brand Platform
: Marketing Mix specific for spatial brands
Spatial Brand Signs
: Identity and Service Markers, Semiotics Analysis of sites
Spatial Brand Grid
: Organization between the three key parameters (target, people, operations)
Spatial Brand 3D
: 3D vision of every stakeholder vision of the site
Spatial Brand Business
: Profitability grid
Spatial Brand Future
: Innovation tools specific for places
Selected news on innovative places on our blog
neoplaces.com