How
PLACES Services
1/ Spatial Brands Building
- Creating the concept and the offer
- Rebuild forgotten or aging brands
- Optimize existing places
- In France, Europe, Asia and Americas
2/ Operational Transformation
- Follow the operational translation of the concept, in France or elsewhere in the world
- Sparring partner in the introduction of foreign spatial brands in France or French brands outside France
- Consulting / Follow-up / Coaching of marketing teams, techniques and Operations
- Coaching on introductory strategies for products in spatial brands locations
Key parameters
- Profitability building Ex. : margin markers
- Operations organization Ex. : translation of a concept into Operations
- HR Ex. : focus on specific HR impacts
- Design and roll-out Ex. : designer briefing, ergonomy systems
- Communication and traffic Ex. : communication strategy
- Web and virtual presence Ex. : e-commerce role and on-line traffic
PLACES Proprietary tools
- Spatial Brand Platform : Marketing Mix specific for spatial brands
- Spatial Brand Signs : Identity and Service Markers, Semiotics Analysis of sites
- Spatial Brand Grid : Organization between the three key parameters (target, people, operations)
- Spatial Brand 3D : 3D vision of every stakeholder vision of the site
- Spatial Brand Business : Profitability grid
- Spatial Brand Future : Innovation tools specific for places
Selected news on innovative places on our blog
neoplaces.com